Betterdays Media
Head of Production & Creative Content Producer
Managed Sales & Client Relations for this full-service production studio that specializes in creating and marketing high-end cross-channel content for brands, agencies, & artists. Oversaw creative, artistic, & marketing aspects of productions in order to transform client & director visions into reality. Pitched & won $2M+ in new business.
Led 100+ projects for 50+ clients with budgets of $50k - $750k & crews of 3 - 75 independent contractors
Overhauled the firm’s client onboarding process, vendor workflow, & storyboard advertising services.
Select Client List: Morgan Stanley, Coppertone, Hulu, Verizon, Procter & Gamble, Dell, Ernst & Young, Harry Winston, Avon, Colgate, Jaguar, El País, & Charles Schwab
Select Campaign Portfolio
Harry Winston | As the agency of record for this $6.6B luxury jewelry brand, created online commercials for four product campaigns (Timepieces, Water, Legacy, & Secrets Collections)
Procter & Gamble | Profiled two Master Barbers in docu-style promotional videos
Dell and Ernst & Young | Cost-effectively animated stock footage to create a partnership campaign video
Avon | Interviewed healthcare providers & patients for a five-part cancer awareness video series
Colgate | Produced the "Smile with Pride" photo & video social media campaign for Pride Month
Jaguar | Filmed a national commercial for Jaguar's electric car fleet debut
It's a Mess | Lead Producer of this 2018 internationally award winning short film by Frank Prinzi
El País | Produced a fashion short for this Spanish-language daily newspaper in Spain
Charles Schwab | Executive Produced two videos about positive change by Vimeo-selected filmmakers